Sixers hire fan behind mascots' Twitter
A hobby for a recent college grad became a full-time social media job.
Jerry Rizzo started unofficial Twitter account for two mascots competing to become the next Philadelphia 76ers mascot. In a clever PR move, the 76ers offered game tickets in exchange of control of the Twitter accounts. Rizzo agreed.
Now Rizzo is the social media coordinator for the team. Score!
Next question, will Phil E Moose (@PhilEMoose), B. Franklin Dogg (@BFranklinDogg) or Big Ben (@BigBen_76ers) be the next 76ers' mascot?
Cast your vote at NBA.com.
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